Our corporate identity and brand reflects our vision, purpose, values and commitment.

The term brand is bigger than visual identity or writing conventions. These elements support the human experience of our brand, which is demonstrated in our actions, the care we provide and the manner in which we express ourselves as members of the collective Fraser Health.

Visual identity is an important component of branding; demonstrating who we are in a single, integrated concept. It provides the visual cues about what we stand for and helps evoke and associate certain emotions and experiences with the brand.

Our visual identity tells a story about who we are. With careful attention to our brand, including our visual identity, writing style and the consistent application of the graphic standards, we are building an image of our organization that reflects our vision, purpose, values and commitment.


Better health. Best in health care.


To improve the health of the population and the quality of life of the people we serve.


Respect, caring and trust characterize our relationships.

Our commitment

  • To be passionate in pursuit of quality and safe health care.
  • To inspire individual and collective contribution.
  • To be focused on outcomes, open to evidence, new ideas and innovation.
  • To embrace new partners as team members and collaborators.
  • To be accountable.